AN⚠︎PE is a fine artist, graphic designer, and everyday learner from Lima, Peru. You are welcome to enter into her digital creative dimension!
BOOK JACKETS
ADVERTORIAL POSTERS
Design Thinkers 2024, April Greiman Style-Based Fictional Poster
Fictional Advertorial Employee Search Poster
Giorgio Armani Fall 2016 Collection Ad Fictional Rebrand
VOGUE “I’m Not a Product” Fictional Social Warning Poster
Broken Bones, KALEO - Lyrics Poster Design
FIERCE-FICTIONAL BOOK DESIGN
America’s Next Top Model-based book jacket design and interior pages, focalizing on the visual concepts of the show, showcasing Knockout-HTF34-Junior Sumo and Didot family fonts and colour palette taken from the original logo and brand identity of the series. The backcover portrays the cast and iconic phrases displayed throughout the 24 seasons of the franchise.
M000D - FICTIONAL BRAND IDENTITY PROJECT
M000D is an apparel brand which brings items usually seen in streetwear clothing into athletic and streetwear products, solving the problem of these type of clothing being uncomfortable for working out.
The meaning of the 3 digit number, which is “New Beginnings” is implemented in the slogan along with “Liberation” with emphasizes on the liberation of chemicals while working out, ending up with the slogan “Liberate New Beginnings”
Since a lot of brands that offer similar products (Stussy, Kipling, etc); have a mascot, I decided it would be a good idea to p;ay with the name of the brand, ending up making the mascot of it to be a cow with 3 eyes, referring to the 3 ceros found in the slogan. Moreover, the cow is not alone, it comes with a pictogram of a skater that uses the cow as a skateboard, making reference to which is the target audience.
Red-Orange: Optimism.
Mint-Turquoise: Liberation, Freedom.
Skate Mockup 1
Skate Mockup 2
Skate Mockup 3
KUMBAYA - FEST REDESIGN
The Kumbaya Festival was an annual Canadian music and arts event in the 1990s that I organized to support charities focused on HIV and AIDS. It was broadcast live on MuchMusic, with a toll-free number for donations. Compilation CDs of performances were released, helping raise over $1 million for the cause. This project focalizes on creating a rebrand of the festival which would adhere more to the actual years.
Rebrand logo focalizes on portraying the king of the principal logo, which is the main and most important element, by focalizing only on the eye and the crown due to the hierarchical importance they have on the overall design. Colour yellow is placed as the main colour of the rebrand for the same reasons previously touched and is accompanied with the dark-grey tone found in the font and margin of the first logo, using a light-grey tone as transitional tone. Gradient is used to connect with Gen Z public.